About

Samantha Gutknecht is a strategic marketing professional and community advocate as the Senior Director of Marketing for Cedar Valley United Way. She leads innovative campaigns and communications efforts that amplify the organization’s mission and deepen engagement across the Cedar Valley. Samantha has expanded digital outreach and strengthened brand visibility for United Way and its funded partners to connect more deeply with the community. In recognition of her leadership and impact, she was honored as a 20 Under 40 recipient in 2024. Passionate about storytelling, collaboration, and driving meaningful change, Samantha continues to be a dynamic force in advancing community development and nonprofit excellence.